BRIAN MAHAN / ALIAS

I've been in sales and marketing my entire career, almost 25 years. From a cold-calling sales rep to national sales manager to entrepreneur, and everything in between. I've sold a variety of solutions, built successful sales teams, managed marketing teams and worked on my own as a sales and marketing consultant. I've been consulting and working inside automotive dealerships for the past 13 years, focused on branding, customer acquisition and retention.

Feel free to view my entire resume below. There's also more info on consulting and more specific info for automotive dealers, see the menu above. 

I've done a lot of work over the years, check it out on our Work on the menu above

There are consultants everywhere, what makes me different? A few things, actually. I work hard every day. I believe in looking people in the eye and shaking hands, and being open and honest about everything that comes up. Most importantly, I know there's more than one way to do things which is why I partner with my clients and colleagues to listen and learn every day.

If you work with me on a project, big or small, from one week to one year, you'll notice a few differences from typical marketing firms and ad agencies. I am up-front on everything, from goals and timeframes to costs. My costs are usually significantly less and I won't nickel and dime you. Let's sit down, discuss your needs, and come up with a solution that works for you. Pretty simple. I've worked with many clients, some for years, and they have been able to lower costs significantly by not adding additional employees or large marketing firms.

In my free time, you can usually catch me at one of my boy's sporting events, and every once in a while on the lake or golf course. Give me a call anytime, i'd love the opportunity to meet and discuss your goals, my cell is 612.327.9966 and e-mail is bmahan@aliasmg.com.

 

BRIAN MAHAN

3810 Alvarado Lane North  ▪ Plymouth, MN  55446
612-327-9966 (Cell)  ▪ bmahan@aliasmg.com

Sales and Marketing Professional with over 24 years of experience exclusively focused on sales, marketing and new business development. Strong business acumen with the ability to execute a wide range of sales and marketing strategies to drive new business opportunities and strengthen customer retention. Constantly focused on developing and implementing unique, creative business solutions for companies to increase revenue and enhance brand awareness.

  • Vast Knowledge of Automotive Dealership Operations

  • Extensive Business Development Experience

  • Relationship Building and Account Management

  • Consultative and Solution Sales Training

  • Extensive Digital Marketing Experience

  • Branding, Marketing Plan Development and Execution

  • New Territory Development and Management

  • Sales Team Recruitment, Training and Management

CUSTOMER RETENTION MANAGER

February 2020 to Present

Apple Autos, Apple Valley, MN

Apple Autos is a multi-brand automotive group with five stores, including the largest volume Ford dealership in the Twin Cities region, Apple Ford Lincoln Apple Valley. The group represents the Ford, Chevrolet, and Chrysler Dodge Jeep Ram brands.


  • This position was created specifically for me as a result of a proposal I created and presented to the President, COO, and other top-level management. The goal was to substantially increase new and pre-owned vehicle sales through improved retention of existing sales and service customers. I am primarily responsible for the two Ford stores. For the first three months, I performed the customer outreach myself and generated leads for the sales team, resulting in significant new vehicle sales.

  • After the initial success, I created a team to maximize the opportunities for the Ford stores. I hired an additional three representatives to perform outreach to existing sales and service customers. I manage them on a daily basis. My team contacts customers with equity and high-demand vehicles for our pre-owned lots. There is also a large focus on lease renewal and service customer acquisition. We communicate with customers via phone, text, e-mail and in-person visits.

  • I utilize several software and digital solutions to facilitate the sales, marketing, and finance process. I have expert level knowledge in AutoAlert, which we use to manage outreach to customers. Other systems we utilize daily: VinSolutions CRM to manage notes, customer communication, and appointments for the sales team. vAuto and ProfitTime to evaluate our own trades. Reynolds & Reynolds/Ignite to perform multiple sales tasks. MenuSys desking and finance software. AutoFi, ZeroSum, Google Analytics, and several additional digital systems manage the sales process and facilitate marketing to customers.

  • Key member of the new vehicle marketing team for the two Ford stores. We are responsible for developing short and long-term strategies, including establishing pricing and marketing.

  • Provide on-going training to the sales consultants, BDC reps, and sales managers on customer acquisition and retention from word tracks, proper follow-up, closing techniques, and utilizing the CRM tools effectively.

REGIONAL PERFORMANCE MANAGER

October 2018 to October 2019

AutoAlert, LLC – Kansas City, MO

AutoAlert is the creator of industry-leading a.i. (automotive intelligence), game-changing trade-cycle management solutions. Backed by patented algorithms, our technology bridges the communication gap between a dealership’s management, employees and customers, creating increased profitability, higher customer retention and CSI.


  • Primarily responsible for overall management of automotive dealership client relationships which includes supporting and retaining clients, communicating ROI, and keeping the clients completely engaged on the software and marketing platform. Responsible for sales of new product and training into existing portfolio.

  • Consult with dealer principals, GMs, GSMs, Sales Managers, Sales Consultants, Fixed Ops, and BDC departments. Worked with all these departments regularly to develop short and long-term plans to reach specific goals to sell more cars with the AutoAlert platform. Performed regular training to sales teams on general sales techniques, word tracks, and follow-up strategies.

  • Covered 30+ dealerships in the Midwest and Twin Cities Region, including 7 states. 

  • Health index of my portfolio consistently in the top 3 in the entire company.

FOUNDER/PRESIDENT

March 2010 - Present

Alias Marketing, Inc., Minneapolis, MN

Alias Marketing is a full-service marketing and advertising firm specializing in developing customer acquisition and retention solutions for automotive dealerships and service centers.


  • Solely built business from start-up phase to provide marketing solutions to the automotive market and small businesses. Manage the day-to-day operations from sales, marketing and finances.

  • Created and managed the development of all branding, presentations, proposals, demos, marketing materials, and a custom automotive CRM software solution to assist dealers with customer contact.

  • Developed hundreds of print and digital campaigns from the idea phase through execution for automotive dealerships, as well as several small, growing businesses.

  • Provide monthly marketing consulting for a Chevrolet dealership group with 3 stores. Implemented programs that assisted in record service revenues and profits. Improved overall service retention on new vehicle sales from 35% to over 80%. Implemented on-going, highly successful service department programs targeting new customers, lost souls and current customers. Created numerous campaigns and events to increase new vehicle sales.

GENERAL SALES MANAGER

November 2008 - March 2010

Quality Assurance, Fargo, ND

Quality Assurance is a company that delivers customer relationship management solutions to automotive dealerships.  The offering includes service retention software, follow-up calls, call management software, and direct mail solutions.  


  • Led the development of a complete product re-branding and marketing program. Included new logos, brochures, sales training, presentations, proposals, and website development.

  • Restructured the sales staff and recruited, trained and managed 4 new sales representatives. Responsible for managing their prospecting and sales opportunities.

  • Provided support in all stages of the sales cycle, particularly the closing stages. Also maintained an active role in continuing to develop new opportunities.

  • Managed the creative and implementation of hundreds of direct mail campaigns for dealership clients.

SENIOR ACCOUNT MANAGER

Jun 2007 - October 2008

The Lake Companies, Green Bay, WI

The Lake Companies has been providing software and consulting solutions to manufacturers for over 25 years.  The company is an Infor Global Solutions Channel Partner and represents the Infor ERP SyteLine manufacturing solution.  The Lake Companies also cross sells additional products offered by Infor.


  • Main responsibility was to develop new ERP prospects and manage and sell into over 40 existing accounts.

  • Responsible for significant growth by penetrating 30 non-active existing accounts to develop new relationships.  Achieved software and consulting services quota exclusively through these relationships, over 125% of quota.

  • Respond to RFP’s, perform online and in-person ERP presentations and present lengthy proposals to clients.

  • Develop new ERP opportunities and manage extensive sales cycles with detailed site surveys, multiple product demos and negotiations on product and consulting services.

  • Extensive corporate sales and product training with Infor Global Solutions.  Completed 2WinGlobal’s Demo2Win and Execute2Win software demonstration workshops.

NATIONAL SALES CONSULTANT

December 1995 - June 2007

Microm, Inc. (Banking Software) September 2004 to June 2007
EMR Innovations (ERP Manufacturing Software) August 2002-August 2004
Adventure Quest, LLC, Greystone Technology, Cutting Edge Creations (Amusement Industry) December 1995 to July 2002