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BRIAN MAHAN / ALIAS

I've been in sales and marketing my entire career, almost 23 years. From a cold-calling sales rep to national sales manager to entrepreneur, and everything in between. I've sold a variety of solutions, built successful sales teams, managed marketing teams and worked on my own as a sales and marketing consultant. I've been consulting primarily with automotive dealerships and small businesses for the past 10 years, focused on branding, customer acquisition and retention.

Feel free to view my entire resume below. There's also more info on consulting and more specific info for automotive dealers, see the menu above. 

We've done a lot of work over the years, check it out on our Work on the menu above

There are consultants everywhere, what makes me different? A few things, actually. I work hard every day. I believe in looking people in the eye and shaking hands, and being open and honest about everything that comes up. Most importantly, I know there's more than one way to do things which is why I partner with my clients and collegues to listen and learn every day.

If you work with me on a project, big or small, from one week to one year, you'll notice a few differences from typical marketing firms and ad agencies. I am up-front on everything, from goals and timeframes to costs. My costs are usually significantly less and I won't nickel and dime you. Let's sit down, discuss your needs, and come up with a solution that works for you. Pretty simple. I've worked with many clients, some for years, and they have been able to lower costs significantly by not adding additional employees or large marketing firms.

In my free time, you can usually catch me at one of my boy's sporting events, and every once in a while on the lake or golf course. Give me a call anytime, i'd love the opportunity to meet and discuss your goals, my cell is 612.327.9966 and e-mail is bmahan@aliasmg.com.

 

BRIAN MAHAN

3810 Alvarado Lane North  ▪ Plymouth, MN  55446
612-327-9966 (Cell)  ▪ bmahan@aliasmg.com

Sales and Marketing Professional with over 23 years of experience exclusively focused on sales, marketing and new business development. Strong business acumen with the ability to execute a wide range of sales and marketing strategies to drive new business opportunities and cultivate existing relationships. Constantly focused on developing and implementing unique, creative business solutions for companies to increase revenue and enhance brand awareness.

REGIONAL PERFORMANCE MANAGER

Nov 2018 to October 2019

AutoAlert, LLC – Kansas City, MO

AutoAlert is the creator of industry-leading a.i. (automotive intelligence), game-changing trade-cycle management solutions. Backed by patented algorithms, our technology bridges the communication gap between a dealership’s management, employees and customers, creating increased profitability, higher customer retention and CSI.


  • Primarily responsible for overall management of automotive dealership client relationships which includes supporting and retaining clients, communicating ROI, and keeping the clients completely engaged on the software and marketing platform. Responsible for sales of new product and training into existing portfolio.

  • Consult with dealer principals, GMs, GSMs, Sales Managers, Sales Consultants, Fixed Ops, and BDC departments. Worked with all these departments regularly to develop short and long-term plans to reach specific goals to sell more cars with the AutoAlert platform. Performed regular training to sales teams on general sales techniques, word tracks, and follow-up strategies.

  • Covered 30+ dealerships in the Midwest and Twin Cities Region, including 7 states. 

  • Health index of my portfolio consistently in the top 3 in the entire company.

FOUNDER/PRESIDENT

Mar 2010 - Present

Alias Marketing, Inc., Minneapolis, MN

Alias Marketing is a full-service marketing and advertising firm specializing in developing customer acquisition and retention solutions for automotive dealerships and service centers.


  • Solely built business from start-up phase to provide marketing solutions to the automotive market and small businesses. Manage the day-to-day operations from sales, marketing and finances.

  • Created and managed the development of all branding, presentations, proposals, demos, marketing materials, and a custom automotive CRM software solution to assist dealers with customer contact.

  • Developed hundreds of print and digital campaigns from the idea phase through execution for automotive dealerships, as well as several small, growing businesses.

  • Provide monthly marketing consulting for a Chevrolet dealership group with 3 stores. Implemented programs that assisted in record service revenues and profits. Improved overall service retention on new vehicle sales from 35% to over 80%. Implemented on-going, highly successful service department programs targeting new customers, lost souls and current customers. Created numerous campaigns and events to increase new vehicle sales.

GENERAL SALES MANAGER

Nov 2008 - Mar 2010

Quality Assurance, Fargo, ND

Quality Assurance is a company that delivers customer relationship management solutions to automotive dealerships.  The offering includes service retention software, follow-up calls, call management software, and direct mail solutions.  


  • Led the development of a complete product re-branding and marketing program. Included new logos, brochures, sales training, presentations, proposals, and website development.

  • Restructured the sales staff and recruited, trained and managed 4 new sales representatives. Responsible for managing their prospecting and sales opportunities.

  • Provided support in all stages of the sales cycle, particularly the closing stages. Also maintained an active role in continuing to develop new opportunities.

  • Managed the creative and implementation of hundreds of direct mail campaigns for dealership clients.

SENIOR ACCOUNT MANAGER

Jun 2007 - Oct 2008

The Lake Companies, Green Bay, WI

The Lake Companies has been providing software and consulting solutions to manufacturers for over 25 years.  The company is an Infor Global Solutions Channel Partner and represents the Infor ERP SyteLine manufacturing solution.  The Lake Companies also cross sells additional products offered by Infor.


  • Main responsibility was to develop new ERP prospects and manage and sell into over 40 existing accounts.

  • Responsible for significant growth by penetrating 30 non-active existing accounts to develop new relationships.  Achieved software and consulting services quota exclusively through these relationships, over 125% of quota.

  • Respond to RFP’s, perform online and in-person ERP presentations and present lengthy proposals to clients.

  • Develop new ERP opportunities and manage extensive sales cycles with detailed site surveys, multiple product demos and negotiations on product and consulting services.

  • Extensive corporate sales and product training with Infor Global Solutions.  Completed 2WinGlobal’s Demo2Win and Execute2Win software demonstration workshops.

NATIONAL SALES CONSULTANT

Sep 2004 - Jun 2007

Microm, Inc., Minneapolis, MN

For over 20 years, Microm has been providing member statement processing, data management services, and software exclusively to credit unions.  Microm is a growth-oriented company and prides itself on customer service and building long lasting relationships with credit unions.


  • Generated 41 new accounts for Microm, 97% of new clients. Existing client base was 115 clients after 20 years in business. Main responsibility was to develop new business and drive sales as the sole sales and marketing arm for the company.

  • Extensive business development by way of cold calling and other prospecting strategies.

  • Developed a new contact management database from scratch to track accounts and opportunities.

  • Created new marketing materials, literature and proposal for products and services for Microm.

NATIONAL SALES CONSULTANT

Aug 2002 - Aug 2004

EMR Innovations, Minneapolis, MN 

EMR Innovations develops ProcessPro Software, which is a fully integrated ERP solution designed for the process manufacturing industry.  The solution incorporates accounting and manufacturing with several other aspects of the business process. The solution is marketed toward pharmaceutical and chemical manufacturers.


  • Achieved 110% of quota each year by adding five major clients to the company’s software solution.  

  • Identified new business opportunities and contacted prospective clients via phone and in person.  

  • Developed relationships with key decision makers and performed online and in person demos of the software. 

  • Developed and presented lengthy proposals to prospective clients.  

NATIONAL SALES MANAGER / SALES CONSULTANT

Dec 1995 - July 2002

Cutting Edge Creations – Eagan, MN – 2001-2002, Greystone Technology – San Diego, CA – 2000-2001, Adventure Quest, LLC – Fargo, ND – 1995-2000
These companies manufactured and marketed amusement products to amusement parks, family fun centers and restaurant/bars. The products these companies developed were motion simulators, inflatable amusement rides and virtual reality systems. Responsible for the sales of amusement products through various marketing avenues such as cold calling, direct mail and industry tradeshows. Generated a total of over $ 7 Million in new product sales, a significant portion of each company’s revenue.

 
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